Launching a Hybrid Fitness Experience

The transition to at-home coaching presented challenges for both sides of the platform. I surveyed the initial coach cohort to surface obstacles they'd face recording from home: lighting constraints, audio quality, equipment limitations, technological barriers. This informed our feature requirements for the Coach Hub. More critically, we identified that coaches relied on spontaneous fitness center interactions to deepen relationships and improve outcomes. I designed interaction timelines that mapped where notifications, reminders, and suggested activities should occur to replicate these touchpoints naturally without creating notification fatigue. As we tested prototypes, two distinct behavioral patterns emerged: self-directed members who wanted immediate content access, and coach-engaged members who needed daily guidance and accountability. Rather than forcing a single model, I refined the "My Activity" section to serve both. It functioned as a queue for autonomous users while giving coaches the ability to populate personalized daily plans for members who needed structure.