Principal designer with two decades turning complex systems into simple products.

I work where interaction design meets systems architecture. No matter the context, industry, or platform, the best design decision is almost always structural, made before a single screen is drawn. I've helped a climate tech startup grow its customer base 300%, scaled a design system across 22 media brands, and translated a high-touch coaching business into a digital product generating 3x the margin of its in-person counterpart. I lead small, senior teams, I write the documentation no one else wants to write, and I ship.

I love to dance the physical and digital worlds through creating a 3D printed menswear with GothamSmith LTD or managing community space out of a vacant bodega for Specials on C.

I am always building, breaking, and tweaking new systems, experiences, and interfaces.